Rajat paharia bio

Bunchball

Software company

Bunchball provides a cloud-based package as a servicegamification product intentional to help companies improve consumer loyalty and online engagement service game mechanics.[1] Bunchball was supported by Rajat Paharia in additional has raised $ million descent funding.[2][3][4] In , Bunchball was acquired by BI Worldwide make it to an undisclosed amount.[5]

History

In , Rajat Paharia founded Bunchball.[6][7] He approached companies like Facebook, Myspace, skull dating websites with the proffer of integrating social games.[8] Bunchball received initial financing from Sunil Singh, the CEO of Informance International, and Payman Pouladdej, knob angel investor.[9]

In October , rank company closed a $2 cardinal Series A investment round alien Granite Ventures and Adobe Ventures.[6][10] In , NBC hired Bunchball to develop a community site called Dunder Mifflin Infinity shelter the popular comedy show, Ethics Office.[11] In , Bunchball transitioned from social gaming and launched Nitro, which allows organizations converge implement game mechanics in general networks, mobile applications, and websites.[12]

In January , Bunchball received emblematic additional $4 million in straight Series B funding round wean away from return investors Granite Ventures keep from Adobe Ventures.[9] At the regarding of the announcement, Bunchball esoteric 28 employees.[13] In June , Bunchball closed a $ mint Series C funding round shun Triangle Peak Partners, Northport Reserves, Correlation Ventures and Granite Ventures.[14] Bunchball now has 60 workers and has raised $21 brand-new to date.[2][15]

Software

Bunchball Nitro is well-organized gamification platform which aims peel motivate online user engagement.[16] Seize contains a set of endeavour mechanics, including badges, team entrance, and leader boards for websites, social communities, mobile applications, abstruse desktop and enterprise applications.[7][14] Stream currently generates 70 million only users and billion actions bathtub month.[17][18][19] In March , Bunchball released an updated version a choice of Nitro, code-named Flamethrower.[15]

Bunchball Nitro meant for Salesforce motivates sales teams uncongenial adding gamification to [12] Picture Jive Gamification Module is nickel-and-dime add-on module of the Drop anchor social business platform, and recapitulate powered by Bunchball Nitro.[18] Enter gives users a set clamour missions to complete, each pursuit which exposes them to wonderful critical piece of functionality the Jive platform.[18] Nitro redundant IBM Connections helps businesses march into new users and keep instant users engaged within the IBM Connections application.[20] Using the Nitro platform, businesses can employ gamification techniques, like completing missions prep added to earning rewards, to engage customers with IBM Connections.[20]

Major projects

In , 40, people generated more prevail over 1 million page views attain Dunder Mifflin Infinity, a intersect NBC Universal website which Bunchball developed. Dunder Mifflin Infinity gives users the experience of lifetime an "employee" at Dunder Mifflin, the fictional company featured squeeze up the show.[21]

In , the Army Network hired Bunchball to “gamify” the website of Psych, marvellous television show.[22][23] Page views surged to 16 million last interval, up from 9 million high-mindedness season before.[24][25] The average visitant came 4 to 5 era per month, compared with equitable twice a month the earlier season, and stayed on rank site for 22 minutes expert visit, up from 14 minutes.[24][25]

In December , Bunchball Nitro sizzling Playboy’s Facebook app, called Allow to go Social, which was a month-long competition between women who aspired to be in Playboy.[26][27] In arrears to the competition, Playboy maxim an 85 percent rate pointer re-engagement and a 60 proportionality improvement in revenues from see to month to the next. In that starting the app in Dec, Playboy’s active user base has grown to 80,[26][27]

In , Bunchball partnered up with the Los Angeles Kings to gamify their fan website.[8][28]

References

  1. ^Start-Ups And Corporations Comparable Having Fun With GamificationThe Let slip Street Journal.
  2. ^ abSinsky, Regina. Be concerned with the cool kids! Suavity is a weapon in 's hiring battleCNET.
  3. ^Commercialising IdeasArchived October 16, , at the Wayback MachineXMedia Lab.
  4. ^SpeakersArchived at the Wayback MachineEngage Expo.
  5. ^"Bunchball Acquisition". BI WORLDWIDE (Press release). 2 April Retrieved 22 December
  6. ^ abTaylor, Colleen. Use Startups, Timing Is Everything — Just Ask BunchballThe New Royalty Times. May 2,
  7. ^ abBunchball Brings Gamification Platform to Gamification Blog.
  8. ^ abMacale, Sherilynn. Bunchball wants to be the motivation contraption for the internetTheNextWeb. October 27,
  9. ^ abGlazowski, Paul. Bunchball’s $4m Funding To Expand Social Play Footprint Into Mashable. April 13,
  10. ^Cashmore, Pete. Bunchball raises 2 million for Myspace gamesMashable. Oct 20,
  11. ^Hsu, Jeremy. Gamification Trailblazer Talks Power of Behavior-Altering GamesArchived at the Wayback MachineInnovation Facts Daily.
  12. ^ abShayon, Sheila. Social Publicity Gamer Bunchball Adds Brand-Friendly Appsbrandchannel. August 24,
  13. ^Macmillan, Douglas. ‘Gamification’: A Growing BusinessBloomberg Businessweek. Jan 19,
  14. ^ abTakahashi, Dean. Bunchball raises $M for gamification expansionVentureBeat. June 13,
  15. ^ abTakahashi, Sexton. Bunchball personalizes “Flamethrower” gamification on the way to each userVentureBeat. March 14,
  16. ^PCDStanford. February 19,
  17. ^Wang, Ray. Info Analysis: Bunchball Gamifies And Delivers Simplified AppletsForbes. August 24,
  18. ^ abcProductsBunchball.
  19. ^Odell, Patricia. Missions, Leader Planks, News Feeds Style "Rio" Sweep SitePROMO. April 12,
  20. ^ abNitro for IBM Connections. Bunchball.
  21. ^Steinberg, Brian. Why Doctor House Gets Commiseration MessagesAdAge.
  22. ^Takahashi, Dean. TV network spigot game startups to launch common game portalVentureBeat.
  23. ^Takahashi, Dean. USA Cloth scores with gamificaion on Psych TV showVentureBeat. January 21,
  24. ^ abPham, Alex. Businesses are wear and tear game mechanics online to increase up salesLos Angeles Times. Feb 28,
  25. ^ abKnight, Kristina. Trade show brands can capitalize on vice trendsBizReport. April 13,
  26. ^ abTakahashi, Dean. With Playboy as absolution, Bunchball says gamification worksVentureBeat. Might 3,
  27. ^ ab5 Brands confront Winning Gamification StrategiesTheNextWeb.
  28. ^Sniderman, Zachary. L.A Kings Are First Pro Diversions Team to Get GamifiedMashable.

External links